Friday, March 31, 2006

The Future of Publishing: The Caravan Project

The Future of Publishing: The Caravan ProjectExcerpt from: Getting Out Of A Bind: Publishers are testing multichannel delivery to offer readers more choices

A new scheme set to be announced in early April, dubbed the Caravan Project, calls for books to be delivered simultaneously in five formats:

  • Hardcover
  • Digital
  • Audio
  • Print-On-Demand
  • By Chapter
Six nonprofit publishers (three are university presses), No. 2 retailer Borders Group (BGP ), a few independent bookstores, and publishing wholesale powerhouse Ingram Industries are participating in Caravan.

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