Thursday, April 13, 2006

Advertisers look to grassroots marketing

The slick video, called "Sony Transformation," features a stereo system that shape-shifts its way into different electronics devices courtesy of mind-bending "Matrix"-like special effects . . .

In a world where blogs are as common as bumper stickers and YouTube has made viral videos as hot as Napster downloads were in their heyday, it's no wonder marketers are looking to John Q. Public for ideas. Corporations are jumping on the viral bandwagon in an attempt to appeal to a population for which disparaging advertising has become a philosophically based rallying cry.

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