The best explanation of MySpace's appeal that I've read comes from not from the business world but from a Berkeley Ph.D. student and social researcher at Yahoo! named danah boyd who describes the site as the virtual equivalent of classic 1950s hangouts like the roller rink or burger joint -- a place where kids can go to escape parental (and other) authority, to try out different identities and, of course, to connect with one another. She gave a lecture about MySpace at the American Association for the Advancement of Science, of all places, that you can read here and she blogs at length about it here.
Saturday, April 08, 2006
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