Friday, April 14, 2006

The Power of the Network: Word of Mouth Advertising

But now, even a superbrand like Procter & Gamble is in on the act. P&G, maker of everything from deodorant to Pringles, has a teen-oriented Web site where kids can sign up and become brand ambassadors . . .

You’d be surprised, says P&G. Some 225,000 teens have signed up for P&G’s Tremor, and 500,000 moms have joined another P&G word-of-mouth campaign called Vocalpoint, which is just a year old.

People tend to be more convinced by “regular” people praising a product than advertisers or media critics.

With this in mind, firms like FanMail by JamBase help record companies take care of fans so they stay happy and supportive.

Full Story

No comments:

Post a Comment