Thursday, April 20, 2006

Word of Mouth

Word-of-mouth marketing is any initiative that prompts customers to talk to other people about a product or service. There are several breeds.

  • Viral marketing
    Promoting products or services through messages and video spread by consumers via e-mail.
  • Buzz marketing
    Winning attention for products by putting them in the hands of celebrities.
  • Influencer marketing
    Targeting the connected or cool people that lemmings will most likely follow.
  • Stealth marketing
    Marketing disguised as something else. Word-of-mouthers consider this their evil twin. Anyone who thinks ill of word of mouth, they contend, is probably confusing it with this.

Lies, Damn Lies, and Word of Mouth

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