Saturday, May 06, 2006

What your web site can tell you

10 metrics to watch to ensure quality site performance

  1. Study Site Search Results—and Non-Results
  2. Optimize the Home Sweet Home Page
  3. Know What Works on Landing Pages
  4. Use the Shopping Cart for More Than Just Checkout
  5. Look at the Look-to-Book Ratio
  6. Understand How Shoppers View Cookies
  7. Know Affiliate and Search Engine Marketing ROI
  8. Use Analytics to Make E-mail Marketing More Effective
  9. Manage Customer Category Movement
  10. Find Out Why Shoppers Are Not Checking Out

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