Great article about how to do PR in the age of social media.
Go where the bloggers are. A few months before his book debuted in April 2007, Ferriss wrote the names of a few dozen bloggers on his whiteboard and said to himself, "I want to get to know them." He then attended BlogHaus at the 2007 Consumer Electronics Show, where 700 bloggers and journalists hung out for a week. There, he made dinner plans with bloggers he had targeted. I attended one such dinner hosted by Teresa Rodriguez Williamson -- the author of Tango Diva, a blog for women who like traveling -- where Ferriss regaled us with fun stories about his travels.
Want to know where to find bloggers? Look at Upcoming.org's event calendars frequently. You can figure out which events a preponderance of bloggers say they're attending and keep track of them through the service.
- Go where the bloggers are.
- Read the blogs of the people you want to cover you.
- Send bloggers interesting stories
- Start blogging.
- Don't send press releases.
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