10 metrics to watch to ensure quality site performance
- Study Site Search Results—and Non-Results
- Optimize the Home Sweet Home Page
- Know What Works on Landing Pages
- Use the Shopping Cart for More Than Just Checkout
- Look at the Look-to-Book Ratio
- Understand How Shoppers View Cookies
- Know Affiliate and Search Engine Marketing ROI
- Use Analytics to Make E-mail Marketing More Effective
- Manage Customer Category Movement
- Find Out Why Shoppers Are Not Checking Out
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