Power of Passion

Geeks in Toyland

Lego built a global empire out of little plastic blocks, then conquered the wired world with a robot kit called Mindstorms. So when the time came for an upgrade, they turned to their obsessed fans - and rewrote the rules of the innovation game.

. . . But the boldest part of the Mindstorms overhaul is Lego's decision to outsource its innovation to a panel of citizen developers. Relying on the MUP is a gamble that Lego hopes will lead not only to a better product but also to a tighter, more trusting bond between corporation and customer.

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