Cowboys @ Cobo Joe's

I have never seen anything like this. We were @ the reveal for the 2009 Dodge Truck on the steps of Cobo Hall today. Afterwards, we went to Cobo Joe's for lunch with the cowboys and the cowboys actually brought a few of their horses into the bar. Over the top!!!

Man I'm Tired

A man was sick and tired of going to work every day while his wife stayed home.

He wanted her to see what he went through so he prayed:

"Dear Lord: I go to work every day and put in 8 hours while my wife merely stays at home. I want her to know what I go through, so please allow her body to switch with mine for a day. Amen."

God, in his infinite wisdom, granted the man's wish..

The next morning, sure enough, the man awoke as a woman. -

He arose, cooked breakfast for his mate,

Awakened the kids,

Set out their school clothes,

Fed them breakfast,

Packed their lunches,

Drove them to school,

Came home and

Picked up the dry cleaning,

Took it to the cleaners and

Stopped at the bank to make a deposit,

Went grocery shopping, then drove home to put away the groceries,

Paid the bills and balanced the check book.

He cleaned the cat's litter box and bathed the dog.

Then it was already 1P.M. And he hurried to make the beds,

Do the laundry, vacuum, dust, and sweep and

Mop the kitchen floor.

Ran to the school to pick up the kids and

Got into an argument with them on the way home.

Set out milk and cookies and

Got the kids organized to do their homework,

Then set up the ironing board and

Watched TV while he did the ironing.

At 4:30 he began peeling potatoes and

Washing vegetables for salad,

Breaded the pork chops and

Snapped fresh beans for supper.

After supper, he cleaned the kitchen,

Ran the dishwasher,

Folded laundry,

Bathed the kids, and put them to bed.

At 9 P.M. He was exhausted and, though his daily chores weren't finished,

He went to bed where he was expected to make love, which he managed to get through without complaint.

The next morning, he awoke and immediately knelt by the bed and said:

-"Lord, I don't know what I was thinking. I was so wrong to envy my

Wife's' being able to stay home all day. Please, oh! Oh! Please, let us

Trade back."

The Lord, in his infinite wisdom, replied:

"My son, I feel you have learned your lesson and I will be happy to change things back to the way they were. You'll just have to wait nine months though. You got pregnant last night."

Way Beyond Sneakers

Know your product Wade is an athlete, so the marketing he does off court has to be tied to his success on court. In his Lincoln auto ads, Wade helps kids who play ball, though he doesn’t play in the spot.

Convey core traits Wade’s managers aim to position him as a competitive, contemporary, humble winner. In an upcoming Gatorade ad, Will to Win, Wade mentally runs through the obstacles that face him on the court.

Identify the target market For Wade it’s young adults, age 16 to 24. That’s why he’s partnering with T-Mobile on a new mobile device popular with youth.

Align authentically A big brand is not always best. Wade’s team chose T-Mobile over AT&T and Converse over bigger shoe companies because they fit his persona and what he uses himself.

Integrate marketing programs T-Mobile is an ideal partner because it’s also an NBA sponsor, allowing its ads to feature him in trademarked NBA gear.

Leverage Digital Media Wade is engaging Web giant Google to help create an online community with exclusive content via blogs, Webisodes, and podcasts.