The discovery that Edison made is that you innovate by iterating quickly, by having lots of prototypes.
Prototyping allows you to learn from risks almost immediately.
You get a sense of the performance range of a product or service that teaches you more about the idea than a thousands hours spent intellectualizing.
Source: http://www.ideo.com/
Prototyping allows you to learn from risks almost immediately.
You get a sense of the performance range of a product or service that teaches you more about the idea than a thousands hours spent intellectualizing.
Source: http://www.ideo.com/
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