Wednesday, November 16, 2005

Patti's thoughts on Jonathan's Process

only do strategy, not SEO.

1) Identify the problem - have to see the problem online - looking for the gravity/scope of the problem

2)Researched online - a bunch of searches - found and bookmarked sites with good content, found the best site, printed and read the white paper - figured out what the problem was called (in this case it was Reverse Search Engine Optimization).

3) see problem, this is how to handle it, who the experts are - what the answer is. - gather other related info re newspapers articles etc. - build the case.

Jonathan's talent is that he understands the problem, understands how business operates, has in intuitive approach to using resources and finds the simplest solution using all of the available resources.

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