Evangelism - The Way to Your Prospects Heart

Excerpt from: Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers (Naked Coversations Blog), p. 33

"There is simply nothing more powerful than customer evangelists. Blogging enables companies to convert customers into word-championing evangelists, a powerful mechanism for true believers to spread the word about what you do and wy other people should believe in what you are doing."

http://customerevangelists.typepad.com/blog/