Friday, March 31, 2006

Why are blogs so powerful?

Excerpt from: Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers (Naked Coversations Blog), p. 27-28

Because blogs are also the lowest-cost communications channel, you can reach thousands, perhpas millions of people for an investment of a few cents and some personal time. Blogs are infinitely more efficient than any other corporate communications medium.

Blogging’s Six Pillars

How it all happened is only relevant of course, if its occurrence actually matters, and in the case of blogging we see five reasons why it matters a great deal. Scoble has previously published these as Blogging’s Five Pillars. We added one for good measure. Blogs are:

(1) Publishable. Anyone can publish one. You can do it cheaply and often. Each posting is instantly available worldwide.

(2) Findable. Through search engines, people will find blogs by subject, author or both. The more you post the more findable you become.

(3) Social. The blogosphere has been called on big conversation. Interesting topical conversations move from site-to-site, linking to each other. Through blogs, people with shared interests build friendships unrestricted by geographic borders.

(4) Viral. Information often spreads faster through blogs than via a news service. No form of viral marketing matches the speed and efficiency of a blog.

(5) Syndicatable. By clicking on an icon, you can get free “home delivery” of the RSS-enabled blogs you like into your email software.” RSS lets you see if a blog you subscribe to was updated saving you search time on information that interests you. This process is considerably more efficient than the last-generation method of visiting one website at a time, then each page of that website to see if there have been any relevant changes since your last visit.

(6) Linkable. Because each blog can link to all others, every blogger has access to the tens of millions of people who visit the blogosphere every day.

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