Showing posts with label message board. Show all posts
Showing posts with label message board. Show all posts

Wednesday, December 14, 2005

Replacing Market Research with Empirical Business Intelligence

www.flyertalk.comBelow are a series of forum posts from www.flyertalk.com relating to an online discussion that Russ Hinckley, VP of Northwest WorldPerks program, has with the www.flyertalk.com community. I was fascinated by the use of the technology to seed the discussion, capture the trascript and provide real time feedback asynchronously from around the globe. I am certainly glad that I am not in the traditional market research business. No amount of traditional market research could have paid for the business intelligence provided in this dialogue. Take a look and let me know what you think.

Pre-Conference Questions that should be asked
http://www.flyertalk.com/forum/showthread.php?t=473606&highlight=Russ+Hinckley

Transcript of FlyerTalk Live! Chat
http://www.flyertalk.com/transcripts/061302.php

Follow Up Community Discussion
http://www.flyertalk.com/forum/showthread.php?t=480183&highlight=Russ+Hinckley