Wednesday, December 14, 2005

Replacing Market Research with Empirical Business Intelligence

www.flyertalk.comBelow are a series of forum posts from relating to an online discussion that Russ Hinckley, VP of Northwest WorldPerks program, has with the community. I was fascinated by the use of the technology to seed the discussion, capture the trascript and provide real time feedback asynchronously from around the globe. I am certainly glad that I am not in the traditional market research business. No amount of traditional market research could have paid for the business intelligence provided in this dialogue. Take a look and let me know what you think.

Pre-Conference Questions that should be asked

Transcript of FlyerTalk Live! Chat

Follow Up Community Discussion

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